We've worked hard to create great denim that fit all body types and settings. Our goal was to make something that would last and get better as time goes on. Denim tells a story as it picks up the character of the wearers daily life, Before now customers have had to make a choice whether they wanted a rigid pair of jeans they would have to wear in over month or if they wanted a lighter pair of jeans that might not last as long. Our Heavy weight denim is built to last while being comfortable from the first wear. 
All our denim is made in Los Angeles with dead-stock denim using washes that get light from hand distressing as opposed to additional wash treatments that waste water. Our price point reflects our direct to consumer model and the fact that we stand by our quality. Our hope is that you wear you jeans so often that the denim fades and gets holes but that you embrace those imperfections, repair them when necessary, and wear them again until they disintegrate.